One of the most ignored aspects of online business or online marketing is keyword research. Most people are worried about link building, off-page SEO but the foundation to success online is to first do proper keyword research because that is the basic and we need to take care of it. This is where we come in because we are going to help you by sharing 3 actionable tips for doing proper keyword research which will, in turn, help you boost your SEO.
Why Is Keyword Research & Why Is It Important?
Keyword research is the first and the most process for a post that you are planning to write. There should be a primary keyword, and the primary goal is to make SERPs understand that this is what the post is about. Then there are related secondary keywords and LSI words among other things.
Tips For Proper Keyword Research:
These are pretty basic tips, and you don’t need to hire anyone professional to pull this off. Given enough time you should be able to follow these, you should be able to do good enough keyword research.
Think About The Topic:
Online business isn’t about using tools and paying other people to do the job for you. You will need to do work manually quite a lot of time and not to mention; you’d also have to use your brain to figure things up. Only then can you have the upper hand.
Thinking about the topic will enable you to come up with ideas about the topic. For instance, if you want to write something about social media, you’d need to think about your target audience and what sort of things they are likely to search for, what answers do they need? Start answering those.
Use Free Tool:
Google offers a lot of opportunities and many tools that you need to make the most of. Suppose your primary keyword is “social media.” When you type social media on Google, it offers drop-down with a handful of suggestions and is some of the most searched keywords. Don’t ignore them and write them down.
Now after you have typed the primary keyword in Google, scroll down, and you should be able to see Google suggesting some more keywords in a row. Write those down too. These keywords are no random suggestions; enough people look for it for Google to notice and offer them as suggestions.
Analyze Your Competitors:
The next and the final step that will help you rank that keyword is found out how your competitors are ranking. Look at their post, see how they are using the keywords. Notice the keyword placement, density, and structure of the post. Notice how long the post is to figure out why it appeals to readers.
The check its backlinks. Paid tools are good but if you don’t have access to paid tools, try out the free once. They should work fine. Write the post like your competitors or better than your competitors and then go on and develop a link building strategy.
Tell us how about your keyword research strategy and how you have employed these tips for your online project.