Keywords play important roles in making your website searchable and up in search engine rankings. They are the main factors why people would see your website. They help visitors to find your website, both in paid as well as organic searches.
Now the question arises, before using keywords, which length one should prefer to have as keywords are the only thing that are going to make it to a search engine. Let’s have a look at how long tail keywords and short tail keywords work and help you.
Long-tail keywords are usually of 3-5 words and mostly found deep down a post. They have their own advantage. Long tail keywords generally help to filter unnecessary content and websites which visitors don’t want to see. If the visitors want to search for a particular thing, then they would type long tail keywords, and you have to identify them, use them in your posts so that it would come up when the visitors are searching those keywords.
It is very essential for internet marketing and any search engine optimizing expert can hardly deny the magic keywords can do. Typing long tail keywords in the post will work in a great way. By typing “shoes”, you can have lot of websites selling shoes, but if you type “buy running shoes” then you would find websites which only have running shoes or you will directly find yourself on the page of running shoes.
Short tail keywords
Short tail or you can say head keywords are completely different. They are common keywords and basically represent the whole post. Small keywords are used more broadly and competition in these keywords is just little less than the sky limit. Trust me, to master in these small keywords needs extraordinary effort and phenomenal knowledge.
You would need lots of traffic, search engine optimization, ads, popularity and luck. But if these keywords are present in large amounts then, getting hits on your website is easy. Small keywords particularly represent some part of the website rather than a particular post sometimes. They’re also important for a post.
Small keywords however can decrease your traffic. Knowing which keyword to use when is an art. And if you’re not doing it right, these small keywords could bring your traffic low. I am not saying they’re not important, but their way of working is different and you should master it.
In the end, I would only say that, both long tail and short tail keywords are important for a website. But their field, way and working techniques are completely different and one should know how to handle them before using them.
Long-tail keywords are for more particular post whereas small keywords represent group of posts or something very common within posts. Long tail keywords will help to sell a product to a visitor while small or head keywords would help to find the right product. Hope you understood the difference and use this knowledge for the best of your website.