The global shift of attention to mobile devices has led to a cultural shift of how we consume content on an everyday basis. Now we have become personal to mobile phones and about 60 percent of Google searches are carried on mobile phones. If your website is not indexed to show mobile-first version of the website, then there are chances that your users are not seeing your website on google search pages because it will be slow to be found by Google.
Google web spiders may never find your website and give priority to the website who are indexed for mobile, giving them better rankings than your website. This has been a turning point in the last couple of years and let’s find out how you can get benefit from mobile indexing.
What is mobile first Indexing?
We all know that we need to index out a website to make it to the search results. Desktop indexing means that the website has better optimized for Google to be found by it and how your website to the search results for relevant keywords. In case of mobile, the Google runs the algorithm differently, and those sites are presented first which are fast to load the results.
Your mobile indexed version will be the first one to be considered by Google, then the desktop version will be indexed. Now if the search is carried by the mobile device then the google will straightforwardly find the keywords and show your website in the results, and if not, then it will go for the desktop index.
How it can impact?
Let’s find out how it can impact various aspects of a website.
Content
Your mobile and desktop version of the website should be identical, as far as content is concerned. You don’t have to make any changes in the content section, as long as keyword density and content are relevant and good.
Structured Data
The structure should be made for mobile, URLs also, that means, the URL should be optimized for mobile, layout and other structures also. Avoid complex and unnecessary structure, make it simple.
MetaData
For mobile versions, the meta tags and keywords count are less, but you have to make sure that they do the same things as the desktop version of meta tags are doing. They should be equivalent to the desktop version, but not identical, however, the purpose of them should be same.
Hreflang
If your website is using Rel=hreflang for internationalization, then make sure that the mobile versions should be accessed by using your mobile URL’s hreflang annotations, and same for the desktop ones.
Social Meta Data
Make sure you add twitter, and other social metadata to mobile versions also.
Sitemaps
Make sure pages and links in the sitemap have mobile versions and are accessible, it also includes on page meta robots and privacy page links.
Search Console verification
Make sure you do it for the mobile version also, if the desktop version has already been verified.
Server Capacity
Get yourself a server that has good crawl rate, or make sure it’s enough for google spiders.
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