Optimizing your website for search engines is very crucial for the success of your website. Many websites are doing SEO to make them up in the rankings. They’re continuously working on making their website better. For SEO, there are many factors on which one should give extra attention. Web design is one of them. This factor affects the SEO rankings very profoundly. Let’s have a look on different constituents of this factor.
Structured website
Your website should be properly structured and have lots of backlinks in order to make to the search engine. Proper structure governs whether a visitor is going to stay on your website or not. Interconnected pages are the key to search engine friendly website. Your homepage should be about what your website is offering or why it is made. Use mobile friendly layout as most of the page views are recorded by smartphones. Backlinks is crucial for a website ranking, and if they won’t load, you will be getting nothing but bounce rates and broken links. Visitors’ feedback plays an important role in governing your ranking, and all that depends on the speed of your website.
Responsive design
It refers to a website which has been designed to be getting visited on almost every device irrespective of the screen size they have. That’s why the word responsive has been used. The design is compatible with every device. It also reduces the headache of making a different website for mobile users. Now you can have only one website for all. It also has solved URL issues that might come if you make different sites. Also, SEO practices should work on single website and it won’t affect the overall ranking and status of the website.
Related: How Mobile Website Design Is Affecting Search Engine Rankings
Optimizing images
Have you ever realized that images can also help in making your website friendly for search engines? It can generate oodles of traffic without any extra effort. All you have to do is to upload and tag them in a correct way so that web spiders could search it easily and show them in the results. You can optimize them by reducing size without affecting the quality.
Website speed
Website speed has a great impact on increase in page views, conversions and revenue. Many major websites have conducted a test by increasing website loading speed and found that if loading time is decreased by 1 second, then the page views decrease by 11%. You can increase you website speed by minimizing html load time by having good hosting service, compressing bulky pages and generating cache in the visitor’s computer.
Layout and homepage
The layout of the website should be easily understandable. Layout should not let the visitor to have problem while seeing the website content. The layout should be simple not bulky. Homepage should be creative and appealing to the mass. If not, you’re website rankings will decrease and you would not be able to do proper SEO on it.
Collectively, these factors lead to a well-structured, user-friendly and good website. This will surely help you to make your website search engine friendly.
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