E-commerce is the most advertised sector on digital media. The amount of e-commerce website spending on paid digital marketing is huge, and that’s due to the competition. All these e-commerce replies on conversion, and people who’re coming back for buying things.
Conversion rated for the paid campaigns usually varies from 3-4%, it is industrial standard. If your conversion rate is close to this, then you have hit the sweet spot. But let me tell you a secret, You can do much better because there are companies who are going to as much as 20%. Want to how? Read out these strategies.
1.Keep the Checkout Simple
Customers neither want to subscribe to create an account while checking out nor multiple windows and page click. They are definitely not going to subscribe to your newsletter if you’re rubbing the form on their face while checking out. Keep it as simple as you can. Minimize the pages, clicks and overall process.
You should focus on how little the process you can make. Stick to the basic details of shipping, payment, and an email, that’s it.
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2.Showcase Your Sale Items
You know what looks better on the homepage of an e-commerce? The running sales board that shows items on sale. It can instantly create commercial intent in the customer’s mind. Showcase your items for sale in such a way that customers can’t resist it. You need to give discounts, coupons and additional items with a product, and showcase on the homepage to drive conversions. In fact, you can do it on the relevant product pages also.
3.Be more clear about the product
You need to upload high-quality original pictures of the product, that clearly shows the details. People want to look at the product, and if they feel that your pictures are not showing the right details, they will not convert. Make sure you do the pictures right.
4.Offer multiple Payment Ways
People want to pay the way they feel most comfortable with, so make sure you include payment gateways that are popular and most used in your sector. You need to integrate Paypal, and other wallets into the payment gateways. You can even collaborate to give a discount if paid via certain payment gateways.
Amazon has done it right with user reviews, and they help to sell the [roduct. They create credibility and user engagement with the product. People love hearing from the people who have bought the product and know about the reality. So make sure that user reviews are there and helping the product to sell, and thus conversions for you.
Sometimes consumers have real questions that are not included in FAQs, so need to have live support, via chat or call to help customers out during any process of the buying funnel. If you have support, you may end up getting the customer that asked for your help on a certain product.
These steps are going to increase your CRO and make you above average according to the industry standard.