12 Skills Every Digital Marketer Needs for 2018

Digital marketing is a flourishing these days, but it’s not easy to be a digital marketer. There are so many things that you need to take into account. Additionally, you need to have so many skill sets.

But the good news is, these skills can be self-taught therefore you don’t require to do some crash course in order to become a digit marketer. We are listing down the 12 most essential skill you require to make it big in the digital marketing sector.

Top 12 Skills Every Digital Marketer Needs:

1. Recognize Trends:
One of the first things that you need to be good in online business is to recognize trends on the onset so that you can make the most of it by the time your competitors recognize it.
2. Live Video:
Thanks to social media, news and other information are instantaneous. You need to know how to conduct live videos to be instantaneous. Also, the video is likely to be more attractive than written posts.
3. Live Tweeting:
This is very trendy but difficult to pull off. You need to master it. Live Tweeting is an excellent way to attract an audience who has no access to an event. The faster you cover news, the faster you gain an audience.
4. Master 360 Degree Videos:
360-degree videos aren’t just for travel companies; it can work for various brands in various ways. It definitely is a unique way to connect with your audience.
5. Coding:
Being a digital marketer, you will need to have a little idea of HTML and CSS because at some point you are likely to be asked to handle a website. Prepare yourself accordingly.
6. Audience Analysis:
One of the most important thing in the business is that you understand your audience, understand what they want, what they need and what makes them happy.
7. Data Analysis:
Whatever efforts you are putting in your work as a digital marketer you need to know how to measure it. As per the data, you will have to come up with plans for the future.
8. Develop Storytelling Skills:
It’s one of the most overlooked skills for any online job. You need to know what to say and how to say it. Stories attract an audience, and you need to know how to tell stories.
9. Get to Know the UX:
If you have no understanding of UX, you better learn about it right now. You will need to know about UX design as it’ll come handy when you work with the design and development team.
10. Understand Affiliate Marketing:
This is the newest craze among marketers, and you should have at least an idea of what’s going in the affiliate marketing scene. Learn the basics because it’s an incredibly lucrative space.
11. Native Advertising:
The worth of native advertising industry is in billions, and it’s an area where you absolutely need to tap into. Especially with the advent of ad blockers, native advertising business is booming.
12. Marketing Automation Systems:
Artificial Intelligence has made work both easier and harder. You need to be on top of this game. You need to embrace automation when its need to be embraced, and you need to know when to work, i.e., when you can’t use automation.