Link building is perhaps the most important part of SEO, at least as far as off-page is concerned. Quite obviously, it’s hard to master. There are so many intricacies, and the field is so ever evolving that one can’t seems to know where to begin, especially if one is just starting out learning about SEO.
To make things easier for you we have come up with 10 link resolutions that you will be concentrating on this year. Don’t worry, these are not rocket science to master but these need to be considered carefully.
1.Learn About Link Metrics
One of the first things that you will need to know this year and look at links metrics like Moz’s Domain Authority. Mostly it will help to predict how well a website will perform and you must consult it before creating a site.
We request you to not go overboard with disavowals. Be careful with every step that you take, just because a page or like does not have your required metrics, you cannot go about disavowing those websites. What you need to do is weigh and consider each link carefully.
3.Mind the 404s
Get rid of the links that are leading to 404s because they are harming your site by sending negative signals to search engines or also disappointing your visitors. There are different ways of dealing with these pages; you may want to resort to any one of them.
4.Change Your Email Outreach Template
You can possibly be using the same templates. The templates need to change along with the purpose of the email outreach. You’d do it if you hope for any success with your outreach campaign. You will to personalize your campaign to make it seem sincere.
5.Practise Patience With Webmaster
For a website to run successfully, you will need to take help of the webmasters. Whatever suggestions the tools make, you will need to employ them, and then you will need to wait for the changes to take effect. It makes take days, even a couple of weeks but you must have patience.
6.Practise Patience With Link Builders
Now if you have a business then you will need to hire link builders. Depending on your budget, you can invest in new link builders or experienced ones. No matter who it is, you will need to be patient with their work for it will take time for the link building campaign to show its result.
7.The Anchor Text
Don’t be too focused on exact match anchor text links. There are several discussion on this online. You may like to sink your teeth in any of these. Don’t always stick to the anchor text that your clients choose. Variants are good for the health of the website.
8.Experiment a Lot
Do not be too afraid to try out new things but don’t go so overboard with experiments that you forget the immediate work at hand.
9.Learn Google’s Guidelines by Heart
Its time you know exactly what Google wants and don’t hesitate to carry out what the search engine hopes to get from you.
10.Follow Google Analytics & Search Console Closely
These tools are free of cost and but provides a lot of information that you can use to get your website to the top. Do not ignore these tools, go ahead and sink your teeth into these tools.
What’s your link building solution for 2018?