Using long-tail keyword is one of the most underrated SEO tactics. The effectiveness of long tail keywords is highly underrated. Studies show that 70% of all web searches are for long-tail keywords.
If you want to build an effective SEO strategy, you must dig into these keywords, or else you are denying yourself a treasure chest. Some folks seem to think that success with long-tail is a myth and to counter that, in this post, we are going to talk about the top 5 benefits of using long tail keywords.
Top 5 Benefits Of Using Long-Tail Keywords:
- 1. Out Rank Your Competitors:
It’s difficult to rank for most primary keywords because of the competition out there, but by using long tail, you can out rank other websites of your niche. On the back of these long tail, you can even end up ranking for the primary keyword.
Focusing on long-tail keywords will help you rank for single relevant words too. For instance, if you had a blog on Pinterest, your post will rank on Google when someone searches for Pinterest in the search engine.
- 2. Helps Write Large Content:
Besides the SEO factor, long tail keywords help you write content. As they say, content is king. Post wrote using all possible long-tail words provide more value to the readers. It gives you subheading to work under.
People who are searching for Game of Thrones Season 7, also search for Game of Thrones Season 7 Cast, Game of Thrones Season 7 release date. So you can expand on each of these topics. Therefore long tail can be given credits for fueling your blog strategy. You can use these keywords in your URL, body as well as title tags.
- 3. Great Conversion Rates:
Long-tails keywords ideally have better conversion rates, i.e., 36 % on average. Use long-tail keywords in all your posts and see the magic. Now when you compare this with a conversion rate of top 10% of landing pages, which stands at 11.45%, long-tail keywords have a far better conversion rate.
- 4. Voice Search Ranking:
Long-tail keywords are excellent for voice search ranking. Voice searching is the future of the internet, and long-tail keywords work well when it comes to answering voice assistant searches.
In this ever evolving age of technology, voice assistant speakers are on the rise. Each year, millions of voice assistants are being sold for homes and vehicles, so the next time you write a post, think of keywords/queries people are likely to ask Google.
- 5. Helps Build Authority & Trust:
Like we said earlier, people actually use long tail words to make queries on search engines. When you start ranking for the long-tail keyword of your niche, what ultimately happens is that it helps built your brand.
The ranking is an indication of a website’s authority and trust which in turn helps in ranking more websites.
Besides, ranking for long-tail keywords can help you build a conversion funnel which will help you generate more traffic.
As you can see long-tail keywords deserve all your attention. It’s a completely valid SEO strategy and needs to be given deliberate consideration. So what you think about this post? Found it useful? Tell us.