Google officially announced to give priority to the Mobile-friendly sites first. There is no denying the fact that we are living in a mobile world. We hope most of you and us have switched from traditional telephones to mobile phones.
Google’s initiative to consider mobile-friendly websites is a good start. But it is really not enough to drive the maximum traffic to your site. There are so many parameters that the search engine uses to rank any website and its content these days. If your site isn’t mobile-friendly then you are likely to give your competitors, a chance to lead you in the online marketplace.
According to the data collected by the observers, 60% of the search results come from the mobile sites only. This data is quite clear and varies with the type of Industry you are running. Google’s search engine from a smartphone has given a challenging competition to the search engine from desktops.
According to research, almost 52% of the world’s website traffic comes from the smart devices only. This percentage is not here to stop. It is growing day by day.
We hardly can see any sign of the downfall of the mobile-friendly sites in the future to come. In fact, it is clear from the running trend that the Mobile-friendly sites are here to stay for long.
We are here with some of the best ways to optimize your mobile website for the Google searches. Here we go.
Focus On Page Loading Speed
Put yourself in the shoes of the readers and analyze your site from readers’ perspective. If your site is taking too much time to load the content then the reader is likely to get frustrated and end up leaving your page.
So, make sure your web page speed is optimized as per the SEO. This can be done by reducing the size of the images and videos that you have posted on your page or there can be so many changes that you can bring on your page to reduce the page load time.
Do you know, if you work on your web pages and you can reduce the page load speed by 1 second only then you can really improve your customer’s retention ratio?
Using Accelerated Mobile Pages (AMP)
Google recently integrated AMP into the algorithm of the mobile search engine. This trick helps visitors to see the web page instantly. When someone clicks on the website link with AMP, then he or she is able to see the web content instantly. So, we can say that this site automatically improves the users experience and give them a better place for the information.
Responsive Website Design
Responsive web design is again an important part of the algorithm used by the Google’s mobile search engine to rank any website. Google’s search engine gives priority to the responsive design so work on this trick to optimize your mobile site. It is quite easy to design and maintain.
Above are some of the simple yet effective ways to optimize your mobile website for the Google searches.