{"id":796,"date":"2017-01-24T09:41:10","date_gmt":"2017-01-24T04:11:10","guid":{"rendered":"http:\/\/bangaloreseocompany.in\/blog\/?p=796"},"modified":"2017-02-06T16:36:50","modified_gmt":"2017-02-06T11:06:50","slug":"googles-possum-update-made-impact-local-search-results","status":"publish","type":"post","link":"https:\/\/bangaloreseocompany.in\/blog\/googles-possum-update-made-impact-local-search-results\/","title":{"rendered":"How Google’s Possum Update Made An Impact On Local Search Results?"},"content":{"rendered":"
Google officially announced the release of Possum update. This update came as a boom for improving SEO ranking for a longer period. Well, if you want to know how this Possum update has impacted Local search research, then you need to first understand the search results before this update and search results after this update. Then comparing both of the results, you can frame out, its impact on the search results. <\/p>\n
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If you are a person who checks search engine results on a daily basis, then Possum update no doubt is a life-changing update for you. This update was officially released on September 1. <\/p>\n
The entire SEO community is silent about this update as it initially impacted the Local search results alone. There are online market giants, or we call them trackers like MozCast, Algoroo, and much more. These SERP trackers are doing a great job, but Possum isn\u2019t as big as these trackers. This update only keeps track of 3-pack, and other updates are doing much more than that. So, bringing changes in the only 3-pack won’t impact the local search much.<\/p>\n
Well, Possum update is one of the biggest updates brought by Google to improve local search results. Initially, Pigeon<\/strong><\/a> was doing the same job, but when it was rolled out in the year 2014, there was dire need to develop some other update like Possum. This update improves local search results based on the 4 important factors that we would discuss in the below-written paragraphs. <\/p>\n We now move to 4 factors that are introduced through this update and hence assures positive results of the local search: <\/p>\nWhat Was The Need To Bring This Update?<\/h2>\n