{"id":102,"date":"2014-02-27T14:58:30","date_gmt":"2014-02-27T09:28:30","guid":{"rendered":"http:\/\/bangaloreseocompany.in\/blog\/?p=102"},"modified":"2016-08-11T16:17:53","modified_gmt":"2016-08-11T10:47:53","slug":"conduct-link-audit","status":"publish","type":"post","link":"https:\/\/bangaloreseocompany.in\/blog\/conduct-link-audit\/","title":{"rendered":"How to Conduct a Link Audit"},"content":{"rendered":"

A comprehensive link audit is the first step in developing any digital marketing plan. Don’t wait for Hummingbird or Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox.<\/p>\n

Conduct link audit of your website periodically; it would give even better results than you expected.<\/p>\n

Why Is Link Audit Important?<\/h2>\n

Link audit is important to find potential issues and correcting them quickly before they cause any major problem for your website. It can further help you understand more about the domains linking to that particular website and give you insight as to which content attracted more links. Apart from the aforementioned points, it can even drive future link building efforts in the right direction.<\/p>\n

So, while auditing, take an in-depth look at your backlink profile and find the errors that may either hinder your SEO strategy or do not abide by search engine guidelines.<\/p>\n

\"linkaudit\"<\/p>\n

Here are 6 most important reasons why you should do link audit:<\/strong><\/p>\n

1. It helps to improve the quality of your existing links
\n2. Begin to win with images
\n3. Find natural links and engage with new audiences
\n4. Repair broken links
\n5. Avoid link based penalties
\n6. Find competitor opportunities<\/p>\n

Apart from these, Link audit or SEO audit also helps you uncover some “technical issues” that may affect your SEO efforts. Two of the most common technical issues are canonical issue and 404 issue.<\/p>\n

1. Canonical Problem:<\/h2>\n

If your website provides the same content at multiple URLs, it can easily split your search power across those URLs. Due to this, it may end up with multiple pages containing the same content, but none of those pages ranking well in the search engines. So, while auditing your website, find those issues and fix them instantly.<\/p>\n

2. 404 Issue (Page Not Found):<\/h2>\n

While conducting a link audit, you can simply find out all internal links leading\u00a0to 404 error. Your\u00a0website will never get any benefit from such links. So, once you encounter this problem, you can either make sure the pages resolve correctly (by issuing a 200 response code) or use 301 to redirect them to the most relevant pages on your website.<\/p>\n

How to Audit Your Backlinks:<\/h2>\n

1. Collect the data by Using Google Webmaster Tools and check the Backlinks:<\/strong><\/p>\n

For this, first you need to collect the data by using Google Webmaster Tool. First off, select the website you want to audit, then Select Traffic > Links to your website<\/strong>.<\/p>\n

\"links-to-your-site\"<\/p>\n

Select Traffic > Links to your website > More <\/strong><\/p>\n

\"5-links-to-your-site-more\"<\/p>\n

Then select “Download Latest Links”<\/strong>. You can export this data either to Google Docs or .CSV.<\/p>\n

It is important to note that by using Google Webmaster tools you will just get sampling of backlinks, not a complete list. To get a complete backlink profile, you will need a paid subscription to a backlink checker from other tools like\u00a0Majestic SEO<\/a>, SEOmoz<\/a>, Ahrefs<\/a> and Link Research tools<\/a>.<\/p>\n