A solid link building strategy is the key to SEO success. The periodic updates from Google like Panda, Penguin, Humming bird, etc. have changed the best practices of digital marketing. It includes everything ranging from how websites should be built to how ‘backlinks’ should be created.
Backlinks help a lot in improving the Search Engine Optimization of a website. So, if you are still using those outdated link-building strategies, it’s high time you left them behind and followed the below given strategies if you want better results from your efforts.
Strategy #1- Guest Posting:
Guest posting refers to publishing your own articles on third party websites. This method not only gives you a new audience, but also has another major advantage of getting you valuable backlinks from top-ranked websites.
To get maximum benefit, you should write posts for only highly regarded blogs or websites. Send only the best and high quality content to such websites.
In simple words, guest posting is nothing but building relationship with another website and its audience.
Strategy #2- Create Infographics:
People love to share infographics more than a regular image. So, if you spend some time to create attractive and interesting infographic, definitely it would be shared by hundreds and hundreds of people, and you will get backlink to your own website, each time your infographic is referenced on another website.
Developing worthy and useful infographic takes more time and money; but don’t worry, when it is done right, it will give more backlinks, and due to that, your website will be in the top position in search results.
Strategy #3- Build Links Through Email:
With Google cracking down on sitewide links – links found on blog footers and sidebars that appear on each page of the website – developing “in-content” links has started to play a major role in the link building process.
The perfect way to find ‘in-content’ links is through a process called email link building. In this process, you email the target websites and request them to place your link within their content.
For instance:
If you are running a coffee shop and you come across a website that lists out the small businesses in your place, you can email the owner of the website and request them to link your website in their lists. It is a great way to generate valuable backlinks.
Strategy #4- Generate Viral Content:
Generating viral content is one of the most powerful link-building strategies. It is the best way to publish valuable as well as shareable content on your own website. If your content is highly valuable, then people will share it in their social networks and that can help you reach millions of audience overnight.
Don’t forget to add the backlink in the viral content. It will help your website reach thousands and thousands of people without your direct involvement. To create a viral content, check out the new trends in social networks, or else, create something that entertains the people. But make sure it is related to your niche.
Strategy #5- Analyze the Links of Your Competitor:
You can do this job using some simple tools like open site explorer, majestic SEO, etc. Both of these tools help you see the websites that are linking back to your competitor’s website.
Analyzing your competitor’s website (especially backlinks) helps you get some idea on potential resources that should be linking back to your own site. It will also help you trap the spam links on your website.
Maintaining strict link building strategies help you generate high-value backlinks that appear as natural as possible in the search engines.
At Bangalore SEO Company, we strictly follow these 5 strategies to generate quality links. We are doing the same for our client websites too. So, if you are looking for best link building services, approach the Bangalore SEO Company team right now, and get benefited by utilizing our services.
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