Optimizing your website for search engines is very crucial for the success of your website. Many websites are doing SEO to make them up in the rankings. They’re continuously working on making their website better. For SEO, there are many factors on which one should give extra attention. Let’s have a look at the factors which affects the SEO rankings very profoundly.
Top SEO Ranking Factors
Content is backbone of SEO. Without quality content, you can’t apply SEO to your website. Earlier, people used hell of keywords and phrases to be in the top results, which made their posts irrelevant and unwanted. Today, more respectable people are using SEO, so it is not anymore a game for frauds and con men. Now, SEO has become more than just typing keywords and writing phrases that doesn’t even make sense but show up in the results. What’s the first thing you see on a website when you visit it? Content! No doubt.
Quality of the content decides whether the visitor wants to explore your website more or not, thus, it directly has an effect on SEO. Content should be well written, with infallible grammar and very good lexicon. The art lies in using the keyword in such a way that it doesn’t even look wastage of space, and does it works silently. Use quality content writers having an experience in the field of writing.
As far as quantity is concerned, you should have an ample amount of articles on everything related to your website, that too having lots of words. Define everything and show how everything is important by simply writing it in words. Quantity and quality go parallel to make a good website content.
Having good techie website in this era of internet marketing competition is just another feather in the cap. It includes layout and good structured website. Your website should be well-connected with the important stuff. The main reason why the website is made should be on the home page. Having a structured website decreases the bounce rates and makes the people stay on your website for long.
Getting latest stuff for your website should be very important. Your pages should load with a good speed. That only can happen if you’re having your website on a very good master host website. The editor which you use for your website should be updated and professional. Use lots of meta tags for your website.
Overall, having good outlook of your website plays an important role for SEO. Your website would be ranked above all, if it has all the features that a visitor looks.
No matter how you deny their existence, but back links are very important when it comes to optimizing a website for search engine. Broken backlinks can increase the bounce rates, and can make visitors to close your website. Backlinks came into existence just couple of years ago, and made their way to the top factors that can affect your SEO rankings.
Backlinks that are nothing other than just simple publicity of a website is just as useless as not having it, or maybe worse. They should be into the content and placed very interestingly to avoid any irregularities and making visitor go off the website. Marketing and developing backlinks for a website has also turned up the SEO industry and many people are using backlinks to gain rankings.
But one should know proper use, marketing skills and knowledge as to how to apply them and make the most out of them. Backlinks from professional and authoritative sites are considered respectable and contribute more into the rankings. As we all know, Google sees backlinks as an important factor for determining rankings, so we should not just link spam or anything.
Before starting how social media helps in SEO, let’s have an eye on these terms.
Correlation: An analysis used to describe differences between certain properties of URLs ranking from position 1 to 30 (without implying any causal relation between property and ranking).
Average Values: An analysis used to describe the existence or extent of certain features per position on average (allowing an interpretation of possibly more relevant factors in general).
Social media helps great when it comes to SEO. If you’re website is doing great, people are sharing its URLs and talking about it, then possibly it is doing well. Correlation increases when the website URLs are present in Facebook shares, tweets and many other things. You can see a common graph on how it depends and how social media is influencing the SEO. In fact, if you want to make your website popular, head to social media for that. Their advertisements and marketing strategies can give your website a certain threshold to survive in this era of competition.
The reports and feedback from the users are recently been taken into account for governing the SEO rankings for a website. This includes many factors like bounce rates. Increase in bounce rates means your website is not serving well to visitors and must be ranked low or not at all. Also, time spent per visitor on the websites also counts.
On an average, if more visitors spent more time, then probably it is serving their purposes, and hence is a good website overall. Higher click-through rates means, visitors are clicking your website URL more when they’re searching certain keywords. That automatically makes your website on the top for those keywords. Thus your website is automatically optimized for search engine for a certain keyword.
These factors play an important role in deciding SEO rankings of your website. By giving extra care to these factors, you can easily rule the search engine and make the most out of your website. But making a perfect balance of all the factors is pretty hard, and the secret for the success of your website lies in that only. Having everything with the most suitable and working combination is what visitors look in a respectable website. So one you’re starting to work on yours?