Lead generation through the website is a tough job. But if it is done in the right manner then your company can get high returns on less investment. Ever since the marketers realized the potential of driving leads to a website, there have been a number of different techniques deployed so as to increase the traffic. But do you want any traffic or a traffic out of which you will get good leads?
To get good leads you will need organic traffic. Organic traffic can be gathered by building up good content. Apart from it, there are some more special techniques which are mentioned below:
- You have to link your website through some links. Backlinks are important for increasing the value of your website. It gives higher rankings. But there are good links and bad links. Good links can help up in moving up the page rank and vice versa. A good link is any link which is from a relevant website from industry or association, an article which talks about the particular product in which you deal, a site which is popular and has good domain authority refers your website, A popular industry expert referring to the website on his blog or any other social media platform etc.
- Bad backlinks pull you down and lower your page ranking. You need to identify them and remove them from the website. You can take the help of some online tool to find out the backlinks which are bad and then remove them.
- Generating good content for user queries can help you in generating good traffic because people always look forward to the best answer. If they are not satisfied with the answer on your website then they will shift to another website. A detailed answer to FAQ’s or user queries can increase your search engine ranking.
- If you or somebody in your company is a Subject Matter Expert then he or she should write about that particular subject in different forums or blogs. Off course, these forums or blogs should be high quality which can enhance your domain authority. You will then get good traffic which will automatically move to the website.
- You need to create good keyword database which needs to be targeted. On the basis of those keywords, you need to build the content. There are many free online tools through which you can find out good keywords for your website.
- You should have a good Meta description for your website. If you are driving traffic through videos then use good images in thumbnails which are relevant to the topic. The Meta description and Meta tag should be a glimpse of what the person can expect to see after clicking on it. It should give correct information about the content.
- Interlink your website with links. These can basically help you more when the website is having too many pages.
- You should ask the readers to share their content with others if they have liked it. You can thus widen your reach by doing so. Give the readers an option to share the content or like them or make them comment on it.