A number people assume that SEO is very difficult practice; however the reality is quite opposite to it. The basic configurations of SEO are too simple to execute and in some cases, you only need to do basics for the greatest exposure over search engines like Google, Bing etc.
So, if you are not happy with your current SEO tactics and want some simple yet powerful SEO tactics, then read on this article to the end.
Tip 1 – Optimizing URL, Titles & Descriptions
You probably believe that it is an old tactic in SEO; though for being highly essential we have mentioned it here. Here are two examples for the same:
- Diana Florists – The Best Florist In Australia – www.dianaflorists.com – located in Melbourne Australia offering the best flower arrangement services for marriage, party, anniversary and variety of occasions.
- Index.html – www.dfs.com – home page
Now here you have some questions based on aforementioned examples to think about that are: Which one would be more descriptive, which one would present a right idea about the site prior to click on it, which one would be catchier or more friendly to your audience and on seeing both, which would be your choice from the two.
Of course, its first one because it features well optimized URL, title and description that gives a clear idea about the website and its services.
Tip 2 – Never Compromise On Content Quality
The most obvious reason to have your blog or site is to deliver content to the audience. In this attempt, you make sure your content has to be interesting that your existing audience feels contented and likes to stick to it and also, invite more people to it because of content quality. Here content refers to articles, infographics, videos, music, reviews, slideshows etc.
Tip 3 – Focus on Enhancing Loading Time Of the Site
Website loading time has to be as low as possible because it determines the success of your online business or website. At present, speed of the web page is a great ranking factor.
It is noted that websites having faster loading time enjoy more conversions that means higher sales, more subscribers for RSS and increased clicks over ads appearing on the page. In addition, it also contributes to more views on page.
To improve your site loading time, you should follow these tips:
- Utilize CDN that is Content Delivery Network service
- Do not use big size pictures
- Use faster hosting service provider
- Instead of small sized pictures, utilise sprites for reducing HTTP Redirects.
Tip 4 – Determine That Your Site Should Be Mobile Optimized
Today, mobile dependency of modern people is growing. Hence, no business can survive longer if it ignores mobile users. For this reason, it is mandatory to ensure that your site has to be mobile friendly or it should clearly respond to mobile devices like cell phones, tablets etc.
Going through the Mobile Overview Google report and Google Analytics facts, it is found that over 70% online traffic develops from the mobile devices. Considering this fact, one must give mobile users first preference while creating an SEO strategy.
So, this is a small yet amazing guide to help website owners to get a higher ranking on search engines. Besides these tips, one should also focus on new SEO trends or new changes introduced to stay ahead in the competition.