Since some time now Google has emerged as the top engine that the online population turns too. This happened due to accurate data provided by the company since long now. Soon they took over YouTube and a lot of people came under its wing like never before. Thereafter Google started incorporating updates that turned many heads.
Since Google is the top search engine today, every move it makes and every turn it takes, sets people running to cater to these changes. The latest changes that Google has been making are in terms of local searches. May it be Google map or Google search engine, the company is showing a great amount of interest in updating itself to cater more local crowd.
This very well might be due to the reason that a reasonable amount of searches in Google are made regarding local enquiries. Thus, Google took the smart step forward and roped in the local data to cater to these popular enquiries. Let us look at some of the most noticeable updates made by the company.
- When Google updated its maps to show a local search for a particular query instead of a citywide search, it created a big steer of smiles among the browsers. It also became apparent that it shows locality instead of cities, administrative areas instead of states, and primary and additional categories instead of categories.
- A change is a change this big. Google generated information on local businesses while promoting the use of Schema. Any information, from contact to a location to direction was made available on Google along with the reviews. One could also look up their traffic driving source in a more generalised manner in statistical figures. That is, they replaced Google+ metrics with Google My business Insights.
- When Google closed its doors to editing, it closed a big window of opportunity for itself. Now it has to rely on its existing data and feedbacks for making corrections in its information if necessary. But soon they opened up another window to deal with this.
- Another big small change came with the separation of Google and Google+. It was always a big frown to have to about login or creating an account to add a review or comment on Google. With the separation of the two, Google is showing more acceptances to public’s point of view and their feedback.
The whole thing is a two-way process. With Google no longer open to editing, it is relying on its own data for local search results. Even though this is a sign of confidence, it also leaves the information prone to being wrong. But with the easier pathways to reviews, they are open to this data that will help create accurate and apt information for their search engines.
This makes us drive at a rough conclusion that these Google updates one after another seems to be showing us that Google is becoming smartly independent. It is generating updates that will separate several of its elements that will distribute people’s reliance. It took away the setback factor of people editing that makes it vulnerable to tampering and yet kept an open window to receive information.