To a website, organic traffic is most important for the popularity, and it governs, how it is performing on a search engine. We all know that organic traffic purely comes from keywords. The art of mastering keywords takes a lot of time and patience. To find correct keywords for your content, you must know what the types are and how you can use them. So let’s find out what factors you should consider while doing keyword research.
Recognize The Type
Keywords are of two types: long tail keywords and short tail keywords. Depending upon the type of content, you can use both, but you should be careful while deciding as to which keywords will go with what. Let’s discuss
Long Tail Keywords
They are usually of 3-5 words, used for exact searches. For example your content is related to selling shoes. Now the consumer search for “navy blue casual shoes” as keywords. You shoes will only display if you used the same keywords in the description of the shoes. So they’re used for exact searches, when the consumer knows what he’s looking for. To master it, you should read the content first, and then assign keywords, that could bring your content on the page, by exact search.
Short Tail Keywords
They are the keywords, related to the content. They can be exact or relatable. The secret of using these keywords lies in making them less competitive. Since short tail keywords deal with lot of content on the internet, you need to be careful while choosing a keyword. Proceeding from the previous example, if the visitor types “blue shoes”, your website should only be in top results, if the products that match the keywords are in huge numbers. To cut the competition, you need to get unique while using keywords.
Keywords should be used in a way, which make them less competitive. The secret lies in getting the traffic from organic searches, by cutting off the competition. This can be achieved by using Google keyword research. Use it for governing and deciding which keyword you should go for.
Repetition of keywords can be a friend or foe, totally depends upon how you use it. In case of short tail keywords, repetition in every 5th line is enough, while long tail keywords are enough used 4-5 times in the whole content. If used beyond the limit, Google could penalize you, as excessive usage is considered as spamming, which can drastically affect the rankings. You can use keywords in headings, but only short ones, otherwise, your heading will look cheesy.
The process of finding the right keyword is hard, but these factors can help you decide the keywords that are best for your website. From all, recognizing is the main part, and the whole secret lies in that. I hope you got an idea of how you should do keyword research and how often you should use them.