Search engine optimization has become important in today’s internet market and people are finding new ways to make their website up in search engines. But ever you realized that images can also help in optimizing your website for search engines. It can generate oodles of traffic without any extra effort. All you have to do is to upload and tag them in a correct way so that web spiders could search it easily and show them in the results. Let’s discuss how we can optimize images.
Alt Text
One of the easiest ways is to embed text in the picture while uploading. It helps search engine spiders a lot in deciding which picture belongs to what. Suppose your picture is about a laughing girl, so you can use alt text to specify that. While uploading a photo in WordPress, you can just type alt =”this is your alt text” for example:
<img src=”laughing girl.jpg” alt=”laughing girl” />
By doing so, you have easily linked your image to a particular tag and it will help the web engine spiders to decide of what the photo is. By that people would visit your site who have searched for a laughing girl and getting traffic would be easy, thus revenue.
Size and Shape
Another thing that matters is how fast the image is loading. People would rather click on other image than waiting for yours to load completely. So the secret lies in making your image as small as possible without having an iota of damage on the quality. You can always use free tools to do that (like Picnik and Image Optimizer).
Decreasing loading time can easily affect the traffic and people won’t mind seeing your photos if they take less time. Sometimes, browser makes your photos looks smaller even if they have bigger size. So use an image editor to make it of desired size and shape.
What name you have given to that picture also matters. If you want to give an image a name, make sure that it should be like that the image will top the search related to that keyword. You should give a name that you would want it to rank for. You could just hit search button to any keyword, you will notice that the images that are ranking on top will always have the same keyword you typed. It helps a lot, I must tell you.
Image captions
File captions also help in lowering your bounce rates, though they don’t have any connection with traffic, but if people see a satisfactory caption on the image, they will read the whole article. This thing helps in deciding the ranking of the website. So choosing an appropriate caption is must.
At the end, if you have worked a lot on the content of the website, also do some alterations to the images, as they won’t increase the traffic exponentially, but could be another feather in the cap.
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