Mobile-first Indexing is just an experiment done recently by the search engine pioneer “Google” to give preference first to the mobile content and then desktop content while ranking your website.
Google has started testing mobile-first index that means it will now search for the mobile content or we call it a mobile version of your website first in order to rank it. When the search based on this criterion gets finished, Google will then look for desktop version as well.
The rumors of this post were going on around from past few years and now, Google has officially launched it.
Most of the website users are mobile these days, but Google till now was preferring desktop so this change was a necessity.
Google in a recent post clearly explained to its users that the use of mobile-friendly websites is increasing continuously and on the other hand, desktop users are decreasing substantially. So, it was a long waited step that had to be taken so as to improve the website ranking of the mobile web users.
Google has now explained that it will look for the content, linkages and the web structured data of the websites compatible with mobile usage.
Most people prefer mobile device and they get the least time to sit in front of the desktop to search for the data of their need. Evaluating website based on this is one of the smartest step taken by the search engine “Google” these days.
Google has further confirmed that it will search mobile-Index first provided search index would still continue to run on single index websites and applications. It was first considered for both the versions of the website so as to rank website after deeply understanding the structured data.
People understand the importance of this shift so everyone is considering this transformation seriously. Google is still optimistic about this experiment and will continue to do it in the coming months.
- Responsive website users or website owners who have initially taken smart steps by designing dynamic websites, need not worry about this change as it will not affect their business in anyways.
- If you have configured your current website differently for the mobile-friendly content, then you must consider bringing changes in your website.
While designing any new website, make sure your website is both desktop and mobile-friendly.
If you have your website compatible with both the platforms, you can check its status and ranking by typing the URL into the Structured Data Testing Tool in order to compare the output.
When adding data to your structured site so as to make it mobile-friendly, make sure you don’t add a large number of markups that is no more relevant to your business.
How To Test Your Website?
- Using the robots.txt testing tool to check if your website can be accessed by Googlebot or not.
- If your website is desktop-friendly, please make changes and convert it to the mobile version.
Hopefully, you find this information useful and consider it while evaluating your web content.