Planning on doing SEO audits with the help of some SEO Audit tools? It can be a little daunting if you are doing it for the first time or any new website. Building a new SEO auditing framework is a tough job but not an impossible one.
We are going to look at how to evaluate the search engine friendliness of a website in a couple of areas via a checklist called the SEO audit checklist. Make sure you follow every step carefully.
SEO Audit Checklist:
First Things First:
Okay, do not audit new site because you need to let the posts and the website as a whole become stable. Let Google crawl it, recognize it.
By doing this, you will allow the site to appear naturally in a couple of areas before you start evaluating it. We recommend allowing the website to run for 30 to 45 days before beginning the auditing process.
The Basics:
Let’s start right from the beginning. Let us take a look at the keywords of the website and evaluate the kind of research that was done on it. Use Google Analytics to see how the keywords are performing.
Make an excel sheet of the keywords already ranking and the ones that need to be ranked. Come up with secondary keywords and LSI keywords and see the kinds of links the competitors are building.
The Content:
One of the most ignored aspects of online business is the content as well as on-page SEO. You will need to manually check a handful of most important posts to see if the content is worth Google’s consideration.
Check out the content of the keywords that are ranking and the content of the non-ranking keyword. Suggest making necessary changes based on your observation.
Add Meta Descriptions:
All sites other than news websites need to fulfill the 160-character snippet called meta description. It’s not just for user experience but is also an important ranking factor.
Recommend writing meta descriptions for all posts with necessary keywords. But, do not keyword stuff. Use actionable terms so that the reader is motivated to open the post.
About And Contact Information:
Another very much ignored aspect of blogging to not put up an about and contact page. If you don’t add information about your company, it not just hampers user experience, it stops Google crawlers from understanding the website which is a huge loss, especially in long-term.
You can put up an about page and a contact page in the footer if you haven’t already.
Analyze, Analyze, Analyze:
After the SEO auditing is done and all necessary changes have been made, you will need to sit back and observe for the next 30 days. See how much impact the changes have brought on the site.
Why some areas are moving forwards, why some keywords are static or even falling back. Once that is done, you may go for a second auditing session if required.
Any Business App?
If they do, then you will need to take care of that too. Make sure that the app is working because potential traffic and customers often look into app reviews. Treat the app as though it’s part of the website content.
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