Business communication is vital for the growth of any business. Earlier there used to letters, faxes, telephones. Now Mobile phones, emails, social networking sites are used for communication purpose. Technology has reduced the distance between individuals.
Forums are one such important tool used for communication. Forums are the place in which people of different background situation in different parts of the world come and comment on specific topics. Forums can be used effectively for SEO purpose. There are many companies in India which provide SEO services. One can just put keywords like ‘SEO services Bangalore’, ‘SEO services Mumbai’ etc. to find such services providers in your city.
There are many digital marketing agencies in Bangalore as compared to other cities. There are specialized online reputation management agencies also just like companies specialized in SEO and other services. So just like ‘SEO services Bangalore’ one can put relevant keywords like ‘Online reputation management companies Bangalore’ to find such service providers.
Forums are managed normally by the company or those can also be outsourced to market process outsourcing companies like online reputation agencies. These firms can write on your behalf in forums and also keep a tab on negative comments. Online reputation management is very important for companies as it can make or break your brand. In forums, everything is user generated content so the only way you can keep a control on them is by keeping a tab on what people are saying. Negative comments should be replied in a positive manner.
Forums can be for the consumers or for the employees. It helps in knowing the views of the people freely without many hassles. It can be used effectively in different kinds of business scenarios. Suppose you want to launch a new product then forums can be used to collective consumer insights. People normally discuss freely on forums so you tend to get raw insights. Most importantly this feedback is qualitative and not quantitative. People describe the issue as much as possible in forums and don’t just give a single positive or negative response.
You can also do concept testing on forums. Concept testing is one form of research in which you show 2-3 different concepts for a product. You can ask in the forum several questions in relation to the forum. Questions related to believability, relevancy, likeability etc. can be asked in the forums. Accordingly, the best concept can be known or any changes can be made in the concept.
Forums are also useful when you want a quick feedback from the different set of people in short time. You can just pose a question and wait for the response from the people. This concept is popularly known as ‘Crowd Sourcing’.
Forums also enable talking to one another as a part of the discussion. So it can be used by companies for its employees for brainstorming of ideas. It can become a good knowledge repository which can be accessed anytime. Forums can also be used to get real-time feedback/complaints about immediate resolution.