When it comes to attracting and sustaining visitors or readers online, there are a lot of things that need to be in place. One of the first things a visitor notices on your site is the way one can navigate through it, along with the pictures that are being used.
These are some of the first impressions of a site, and as we live in an attention economy, it’s important that one must make a mark in the first few moments, which is why we have come up with this post. Here you’ll get a list of the common elements that tend to impact not just the user’s experience but the SEO.
The Headings
Use of heading is a must just for the purpose of SEO, but it gives a sense of clarity and easy reading to visitors of the site. The heading comes in a numbers sizes:h1, h2, h3, h4, h5 and h6. Don’t just choose whatever you want. One needs to follow a chronological order otherwise the heading loses its power to impact SEO. Search engines are known to look into heading to get an idea of what the post is about.
Site Structure
A bad looking site will not attract visitors and those who do visit they will hit the back button as soon as they can. This will send a signal to Google that the site is repulsive which, as you can imagine will squash all chances or ranking on Google. A site must be easy to navigate as well as easy to crawl by the bots of search engines. Using too many sub-categories must be avoided.
Site Speed
As per reports by industry experts, 50% of searches are made on a mobile handset. Therefore website that doesn’t open correctly on smartphones are going to loose potential customers or visitors and will never rank on Google. Make sure the website loads fast and loads well. There are several guides on how to get your site to load faster, make sure you go through them and try them out. Optimize images to bring down the loading speed.
User Signals
User signals are an excellent search engine ranking factor, and one needs to take it seriously. Although Google denies it, top experts that found evidence of user signals being a good ranking factor. The term basically implies to user behavior that includes the places the readers click most, whether if visitors click on the contact page, what sort of reviews they are leaving.
Mobile-Friendly
Google has long help site speed as a major ranking factor, and it’s easy to see why. People today, especially online has really short attention span. Websites that don’t load fast are doing a disservice to themselves because the visitors are going to hit the back button on the site even loads. A high bounce rate is not seen favorably by Google, and this can hit your rank on a major scale.
SEO and UX
To create a wonderful experience for the visitors to your website, there needs to be a combination of SEO and UX. These two can do wonders for both the visitors as well as for search engine optimizations.
These tips will help you kill two birds with one arrow. Tell us what you are doing to nail both the visitors and your site’s SEO?
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