There is a heavy competition among all the companies in the online space. All companies whether big or small want to generate heavy traffic to the website. Lead generation and brand building have become important objectives for online marketing.
Companies are trying hard to generate organic traffic to their website. Almost 3/4th of the organic clicks happen on page 1 of the search results. People rarely visit the next subsequent search results. People are taking SEO rankings very seriously. There is a strong need to streamline your SEO efforts.
Here are some top 6 SEO audit tools which can help you in getting good results:
Top 6 SEO Audit Tools For Better Search Ranking:
Spyfu
This tool helps in getting important data on keywords. It gives data on which keywords were previously ranking better and which keywords are now outdated. Spyfu can help in streamlining your efforts for keyword research. Also which keywords can help you reaching page 1 and which keywords are being utilized to reach between pages 2-5. This will help in planning your content building strategy. You can easily export the CSV files for reference.
Raven SEO
This tool helps in fixing the internal issues which you have with the website. The technical issues related to uploading of site or any other matter can be fixed through this tool. On a monthly basis, you can do the audits to check whether your website is performing better. All the reports can be downloaded for reference. Any issues related to content or images used in the website can be fixed through this tool.
Similarweb Tool
There is also a free online version of this tool which gives access to limited data related to the website, SEO and social media. Suppose you have the website and you try to generate from different customers (local or international) then it is important to know from which country you are getting the maximum amount of traffic. You can accordingly know what needs to be done for your target market.
It gives important insights on organic and paid keywords data. It also helps in knowing the sites visited by people who have visited your website. Searches that happen through different social networking sites. Demographic data related to age, occupation, gender etc. Also the bounce rate, time spent on site, pages viewed etc. All this information is important for framing good online strategy.
Majestic
This tool helps in link building. It helps in finding out high-quality links. Unnecessary links can be found out easily through this tool. You can then get rid of it.
Google Keyword Planner
This tool helps in planning for keywords. You can find out exact keywords based on this tool.
MOZ Toolbar
It gives information regarding the authority of the website. It gives pagewise domain authority. Also what kind of links are associated with that particular page.
Each tool has got a different technique to analyze data. So it is always useful to refer two or more tools to analyze the performance of your website. It will give you proper direction.
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