Search Engine Optimization is the key to success. If you are following those old SEO tactics to grow your online business then you are hurting your business for no reasons. Old SEO tactics or Black-Hat SEO practices impact your business in one or the other way.
White-Hat SEO techniques are a trend these days and need to be followed to excel in the online marketplace. We have done some research work for you and come up with the list of 5 outdated SEO Tactics that you need to stop in the year 2018 if you really want to get success.
1.Link Farm Practices
Link Farm Practices is a common practice done by most of the bloggers who do not want to spend much initially. Most of them end up creating a free website and then uploading blogs to gain some business. Google search engine can easily detect these sites and penalize them for using wrong channels.
Related Post: 9 Link Building Tactics That You Need To Avoid In 2018
2.Link Wheel Practices
Another form of false practices done to fool the search engines. But gone are those days when fooling search engine was the game for beginners. Link Wheel refers to a practice where a website owner follows Link Farm practices and randomly links the site to the link of other sites. Google and other search engines easily detect the wheel chain and penalize these sites or the links that have been copied or uploaded randomly.
For example, if you have a main website named “M” and you have uploaded your articles or blogs on some site links with “N”, “O”, and ”P”. Now your job is to internally link these blogs’ link to the main site and externally link the main site to the internal links. The search engines detect such flaws and penalize your site and web pages immediately.
3.Creating page for every keyword
Most of the bloggers are well-aware of the keyword research tools. To showcase their smartness, they create web pages with respect to every keyword. This is rather a wrong practice. It is always a better idea to optimize your web content as per the target keywords instead of uploading a single page for a single keyword. If you follow the white-hat SEO practices than you can really take your website to a completely new level. But Black-hat SEO techniques can land you nowhere.
4.Anchor Text not optimized properly
Another black-hat SEO tactics that most of the experts do to get success quickly. Do not build the exact match of the Anchor text as it would increase your chances of getting penalized.
Most of the SEO experts get confused between the keyword targeting and Title targeting. Targeting topic is a good technique and should be preferred over keyword targeting. Adding topic that related to the Title is perhaps considered good. So, target title to follow white-hat SEO tactics.
Above are 5 outdated SEO Tactics that you need to stop in 2018. Hopefully, you will go through this content and avoid doing these mistakes in your business.