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You are here: Home / Tips / 5 Advantages Of Guest Blogging Over Other Link Building Methods

5 Advantages Of Guest Blogging Over Other Link Building Methods

February 13, 2015 by Sathishkumar Varatharajan Leave a Comment

Before taking a look at the advantages of guest blogging over other link building methods, let’s find out what does it mean by Link building and guest blogging.

Link Building:

It refers to one of the off-site promotional strategy used by various website. Direct inbound links redirecting to your website are obtained in link building. It helps to rank your website in the search engine depending upon the number and quality of links.

Guest Blogging:

Guest Blogging is a marketing strategy that you can use to improve positioning of your website over search engine and at same time, it improves your credibility compared to your competitors.

In this method you can approach to owners of other website and can request them for a guest spot for your post over their website. Over time it also improves you expertise in your niche.

Let’s find out the advantages of guest blogging over Other Link Building Methods.

Advantages Of Guest Blogging

Focus at relationship building:

Guest blogging is considered more of a relationship building strategy than all other link building methods. As in guest blogging you post an original piece of your content writing on other’s website, hence you can express your views, ideas, thoughts and facts in your own words directly to the reader as well as with other bloggers. With no doubt long-term survival depends upon the good relationships with others and thus, It is one of major reason that guest blogging is preferred over other link building methods by various users.

Cost Effective:

Guest blogging is cost-effective as here you are posting an original content work over others website that gains them a quality content against a guest spot at their website. On other hand in other link building methods like paid posting, you might be asked for a fee by other blogger against posting your website inbound link at their website.

Helps to build Authority:

When you opt for guest blogging over other link building methods and you post your original articles on other’s website, it creates trust and credibility in readers eyes towards you. When viewers are exposed to your guest posts over high ranked websites, it creates a reputation for you as an experienced blogger which in turn helps you to gain more traffic for your website.

Gain Clients:

When you continue to provide good quality guest post over other bloggers website then over time you are exposed to bloggers who are looking for experienced and good quality content writer which in turn helps you to gain clients and your business flourish.

Related: How to Build High Quality Backlinks Using Guest Blogging

Boost website’s visibility and ranking:

Though a lot of link building methods can be used to boost visibility and ranking of your website, guest blogging is considered the best since it will help you create trust just by posting a piece of your work on other’s website. Also, it helps to create a perception in viewers mind in regard to the content of your website.

At last it can be concluded that when you opt for guest blogging over other link building methods, you remain in state of profit with various aspects like you gain experience, exposure, improves your writing skill, builds a good relationship with other bloggers and viewers and also raises trust and credibility in viewer’s eyes.

If you are a blogger, then you can do guest blogging on your own. But if you are running a business, doing guest blogging will be difficult task. In that case, you can use our Guest blogging services and focus on your other business related activities. Our services will help you to get high quality backlinks from authority sites in your niche.

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About Sathishkumar Varatharajan

Sathishkumar Varatharajan is a blogger, internet marketer and a business consultant. He has launched Bangalore SEO Company in the summer of 2013 in an effort to spread the awareness of the importance of getting local businesses online and provide cost effective SEO services for them! You can connect with him @sathishkumaratr.

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