These days, creating a website which is professional looking, addresses the needs of your clients, and is pleasing to the eyes is not enough. If you really want to make sure that your clients get the benefit of the website then you will need to find a way to reach out to them. Precisely for this reason, SEO becomes extremely important. Search Engine Optimization or SEO is simply the way to increase the visibility of your website in the organic results. In fact, SEO has now become a viable tool for online marketing for most of the businesses, big or small. Here are some of the important points to keep in mind while designing an SEO friendly website.
Role Of Keywords
Keywords play a very important role in the optimization of the organic search results. The usage of wrong keywords on the web pages may result in bad rankings and the search engines may not place your website at the top positions. Before starting the website design, it is extremely important to identify the objectives of the business. The business objectives will then help you determine your target audience. Once you have figured out who your target audience is, you can identify the relevant keywords.
Placement Of The Keywords
Identifying the keywords is just the beginning. Strategic placement of the keywords on the web page and making them the part of the source code will determine how your site is getting displayed in the search results. Remember that while the objective is to place the keywords strategically do not try to manipulate search engines by overdoing them. Google algorithms are smart enough to know when the keywords are being overdone. Here are some places where the keywords must be:
– Meta description
– Title tag
– Page title
– Alt Text
– Main body of the web page
– Image and file folder names
Creating Search Engine Friendly Navigation
Even the best SEO Company Bangalore will tell you that creating the navigation which is search engine friendly is very important for higher SEO. The idea is to create a structure which can be followed by the search engines easily. This is rooted in the philosophy of search engines that the website must be able to add value to the visitor. A good navigation makes it easy for the user to easily find the information they are looking for. One of the biggest reasons why search engines are not able to find a website is when there are more image links than the text links. So, make sure that most of your links are in the form of texts.
Creating URLs And Filenames That Are Search Engine Friendly
Another important aspect that web designers usually overlook is that the URLs and filenames also need to be search engine friendly. The idea is to keep the semantics in mind. If the permalinks and filenames are semantic, the search engines will have a better idea what the website is about. This will make the site more search engine friendly.