HTTPS is one of the commonly used website protocols that help e-commerce sites to offer secure payment options to the users. Google keep mentioning online business owners to convert their websites to the HTTPS because the company wants online buyers and shoppers to shop from a legitimate and trustworthy source only.
Though converting any website to HTTPS isn’t that easy but it does significant benefits that are quite hard to ignore. HTTPS means HTTP plus S where Stands for Secure Socket Layer. This layer is specifically advantageous for the sites who want to give secured payment options to the shoppers.
Let us now look at the four powerful reasons that would help you to understand why your running website should be upgraded to HTTPS if you haven’t done that yet:
1.To win the battle of top-ranking.
If you and your competitors’ website is winning the race of the first-ranking by the Google search engine then who will win the race? It is a tiebreaker situation where one has to lose and the other has to win. At this point in time, the main role of the HTTPS comes into play. The site that has been upgraded to HTTPS would win the battle and get the top-ranking as compared to the site with similar attributes but no HTTPS.
2.Safe for users.
If you are running an e-commerce site and your site has been upgraded to HTTPS then you can hassle-free accept payments online. Your customers can enter their personal details without worrying about the data theft problems. When you are in an online business, keeping customer’s privacy confidential should be under your business terms and conditions. To give assurance to the customer, your site needs to be upgraded to HTTPS.
Google recently announced to consider mobile-indexing as one of the important criteria for the mobile websites. That means, while ranking your mobile-optimized website, Google’s search engine will first look for the mobile version of your website than any other feature. In order to make your website, mobile-indexing compatible, Google suggests that your site should be upgraded to HTTPS. Though HTTP and HTTPS are almost equal but HTTPS has S additional that means secure socket layer for extra protection.
4.Not secured alert
The websites that are not upgraded to HTTPS will show “No secure” alert when any user will be asked to enter his or her personal details like credit card number. If you come across any website that shows you a similar kind of icon, don’t ever give your personal details as you may end up with nothing but losing your hard-earned money due to negligence.
Converting your website to HTTPS is valuable from Google’s point of view. Most of the web browsers are now trying to give the fastest page loading speed along with the HTTPS sites. There are some third party service providers as well that promise to help you to convert your already running site to HTTPS ones. So, consider these reasons on priority and upgrade your website to HTTPS.