SEO recently has become an important thing for every website. But sometimes, while frying bigger fishes, we ignore some common on-page SEO factors, that we need to pay attention to. Without them, we may end up screwing the SEO of whole website. They may seem small, but can make a big difference.
Title tag can really help a visitor to find what he wants. The longer it is, the bad it is. Make sure you don’t exceed 70 characters limits. Related keywords in the title tag can make traffic to the article.
Add just small description with maximum number of keywords and purpose of the page. Maximum you can do is 160 characters, make full use of it.
This tag doesn’t affect the page rankings in the search results, as stated by Google, but you can always have different SEOs . Focus on targeting your most 5 competitive keywords.
Heading Tags (Hx)
These tags can be used in every heading. Use H1 in the main heading, and then give number to the headings later on like H2, H3 and so on. These tags can help search engines to find the content easily.
Images are critical part. Optimize them by giving them tags, as web spider can’t see them. Also, reduce their size, as long as it doesn’t affect the quality.
URLs That Are Search Engine Friendly
Don’t ever use peculiar symbols and spaces in the URLs. You can use hyphens if it really demands it. Also, the name should be related to the content being served.
Content Is The Backbone
It is ultimately the content that is going to make a visitor stay. So make it relevant and avoid duplicity. Each page at least should have 500 words of pure art.
Your navigation should be flawless and make sure it works as text and an image
In order to make your web page load faster, you should externalize JS and CSS. But it may not happen in every case, but, sometime it is better if you give it a shot.
Internal linking between pages, helps a visitor to stay longer on your website, and also decreases bounce rates, due to lack of engaging.
When you add an external link, to a website, doesn’t matter popular or not, but has nice content, you basically making a good reputation in the eye of search engines. External links are the key to gain trust and you will end up on top rankings maybe.
If you want your visitors to know, from where your business works, you should use geo tagging. You can use it on the images also, which you’re going to upload on the website.
At the end of the content, don’t forget to mention the authorship along with small description of the author. This can help author to have good ranking and reputation.
Social media plays an important role in case of gaining popularity and getting traffic. You can use social buttons on your website, so that people can follow you and see your regular posts. You can add your website link to the page to keep the traffic flowing.
Sitemap of XML
Add you each website to an XML sitemap, and submit it to the Google and Bing web master tools, to make your website index as soon as possible.
It is a file that web spiders use to make it through your website and make sure of everything. They can index pages on their own.
Setting up an analytics is an important part. If you haven’t done it yet, you should do it right now. It helps in watching the rates and other whereabouts of the website. It helps to manage your website completely.
You should verify the owner ship of your web site by adding it on google web masters tool. These tools help you to get on-page analytics.
You should remove all the broken links on your website. If not done, you may get an increase in bounce rates and traffic will fall. Use software like XENU to find out.
Be sure that you have got a good hosting platform, because without it, you website may lag or create problems. Your host server should be running 24 hours a week, with 99.99% uptime. If the downtime increases, you may end up at the bottom having poor rankings.
That’s all about the SEO on-page SEO tips. There are still many, like relating to content and layouts, but basically, this checklist was to give you the basic idea, now, you can take it from here and help your client’s website to perform better without having a problem.